Following is an example of a typical early stage new product survey form.  The goal is to answer a simple question - how hot is this product idea?  A hot idea should score in the 90% range on questions 2-6.  If a score is less than 50% on those questions, the odds are good that the idea needs more development.  The form is generally presented to 50-100 members of the target market.    Use scroll bar on right or down buttons to view the survey.

Survey Form

The following survey will be used in evaluating the market potential of a new product that has been disclosed to you. An honest, unbiased reply is necessary.  The company will use your answers to help in determining whether or not it should proceed.  Please answer the questions only for yourself - the company needs YOUR opinion about what the new product means to YOU.

For each question, please circle a number from 1 to 10.  1 is low or "not at all".  10 is high or "absolutely".

1.    Do you currently own or use products that are similar, competitive, alternative, or related to the invention?   
none  ...1...2...3...4...5...6...7...8...9...10... many

2.    Compare the invention to similar, competitive and alternative products:   
it's worse ...1...2...3...4...5...6...7...8...9...10... it's better (there are none)

3.    Does this invention solve a problem you've experienced?
no problem ...1...2...3...4...5...6...7...8...9...10... solves big problem

4.   Would you like to buy the invention today?
never buy ...1...2...3...4...5...6...7...8...9...10... buy this instant

5.    Compared to similar, competitive or alternative products, would you pay more or less for the invention?
pay much less ...1...2...3...4...5...6...7...8...9...10... pay much more


6.    Consider the potential safety hazards to yourself and others when using this invention. How do you consider it?
dangerous ...1...2...3...4...5...6...7...8...9...10... completely safe

7.  Comments and suggestions:

 

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